6034.E AMH ENVI H4339.1

ESB 6034  - H COMM AMD
     By Committee on Environment

ADOPTED 03/07/2014

     Strike everything after the enacting clause and insert the following:

"Sec. 1   RCW 79A.05.335 and 1991 c 107 s 1 are each amended to read as follows:
     The legislature finds that the parks and recreation lands owned and managed by the ((state parks and recreation)) commission are a significant collection of valuable scenic, natural, cultural, and historical((, and cultural)) resources for the citizens of Washington state. The legislature further finds that if citizens understand and appreciate the ((state park ecological resources, they will come to appreciate and understand the ecosystems and natural resources throughout the state)) scenic, natural, cultural, and historical resources present in Washington's state parks, they will be inspired to conserve this important legacy for future generations. Therefore, the ((state parks and recreation)) commission may ((increase the)) use ((of)) its facilities and resources to provide ((environmental)) scenic, natural, cultural, or historical resource interpretation throughout the state parks system.

Sec. 2   RCW 79A.05.340 and 1991 c 107 s 2 are each amended to read as follows:
     The ((state parks and recreation)) commission may provide ((environmental interpretative)) scenic, natural, cultural, or historical resource interpretive activities for visitors to state parks that:
     (1) Explain the functions, history, significance, and cultural aspects of ecosystems;
     (2) Explain the relationship between human needs, human behaviors and attitudes, and the environment; ((and))
     (3) Explain the diverse human heritage and cultural changes over time in Washington state;
     (4)
Offer experiences and information to increase citizen understanding, appreciation, and stewardship of ((the environment and its multiple uses)) their natural, cultural, ethnic, and artistic heritage; and
     (5) Explain the need for natural, cultural, and historical resource protection and preservation as well as the methods by which these goals can be achieved
.

Sec. 3   RCW 79A.05.345 and 1991 c 107 s 3 are each amended to read as follows:
     The ((state parks and recreation)) commission may consult and enter into agreements with and solicit assistance from ((private sector organizations and other governmental agencies that are interested in conserving and interpreting Washington's environment. The commission shall not permit commercial advertising in state park lands or interpretive centers as a condition of such agreements. Logos or credit lines for sponsoring organizations may be permitted. The commission shall maintain an accounting of all monetary gifts provided, and expenditures of monetary gifts shall not be used to increase personnel)) other public agencies, the state parks foundation, private entities, employee business units, and tribes that are interested in stewarding and interpreting state parks scenic, natural, cultural, and recreational resources.

NEW SECTION.  Sec. 4   A new section is added to chapter 79A.05 RCW to read as follows:
     (1) The commission, in consultation with the department of archaeology and historic preservation, may permit commercial advertising on or in state parks lands and buildings when all the following conditions and standards are met with regard to the commercial advertising:
     (a) It conforms to the United States secretary of the interior's standards for the treatment of historic properties when applied to advertising affecting historic structures, cultural and historic landscapes, and archaeological sites;
     (b) It does not detract from the integrity of the park's natural, cultural, historic, and recreational resources and outstanding scenic view sheds;
     (c) It does not create a potential conflict of interest because of the commercial or corporate entity's regulatory or business relationships with the commission; and
     (d) It will acknowledge individuals and organizations that are donors or sponsors of park events or projects or support the sustainability of park concessionaires, lessees, or service providers.
     (2) The commission is encouraged to use its advertising authority to promote:
     (a) Community economic development near state parks;
     (b) Wellness, healthy food options, healthy behaviors, and any other public health goals or principles adopted by the state; and
     (c) Park visitor awareness of services and activities within and near each park.
     (3) The commission shall adopt standards for advertising, naming, product placement, and other forms of commercial recognition that require the commission to define and prohibit, at minimum, the following:
     (a) Obscene, indecent, or discriminatory content;
     (b) Political or public issue advocacy content;
     (c) Products, services, or other materials that are offensive, insulting, disparaging, or degrading; or
     (d) Products, services, or messages that are contrary to the public interest, including any advertisement that encourages or depicts unsafe behaviors or encourages unsafe or prohibited recreation activities. Tobacco and cannabis must be included among the products prohibited under this subsection (3)(d).
     (4) Notwithstanding subsection (1) of this section, commercial advertising, including product placement, is permitted on commission web sites, electronic social media, and printed materials within or outside of state parks.

NEW SECTION.  Sec. 5   A new section is added to chapter 79A.05 RCW to read as follows:
     (1) When entering into any agreement under RCW 79A.05.345 or otherwise involving the management of state park land or a facility by a public or private partner, the commission shall consider, when appropriate:
     (a) If the entity has an adequate source of available funding to assume the financial responsibilities of the agreement;
     (b) If the entity has sufficient expertise to assume the scope of responsibilities of the agreement;
     (c) If the agreement results in net financial benefits to the state; and
     (d) If the agreement results in advancement of the commission's public purpose.
     (2) Any agreement subject to this section must include specific performance measures. The performance measures must cover, but are not limited to, the entity's ability to manage financial operating costs, to adequately perform management responsibilities, and to address and respond to public concerns. The agreement must provide that failure to meet any performance measure may lead to the termination of the contract or requirements for remedial action to be taken before the agreement may be extended.
     (3) The commission's authority to enter into agreements under this section, section 4 of this act, or RCW 79A.05.345 does not include the ability to rename any state park after a corporate or commercial entity, product, or service

.

Sec. 6   RCW 79A.70.010 and 2000 c 25 s 2 are each amended to read as follows:
     The purpose of the Washington state parks ((gift)) foundation is to solicit support for the state parks system, cooperate with other organizations, and to encourage gifts to support and improve the state parks.

Sec. 7   RCW 79A.70.020 and 2000 c 25 s 3 are each amended to read as follows:
     The definitions in this section apply throughout this chapter((,)) unless the context clearly requires otherwise.
     (1) "Foundation" means the Washington state parks ((gift)) foundation((,)) created in RCW 79A.70.030.
     (2) "State parks" means that system of parks administered by the commission under this title.
     (3) "Eligible grant recipients" includes any and all of the activities of the commission in carrying out the provisions of this title and friends groups or other organizations that propose projects or programs solely for the benefit of state parks.
     (4) "Eligible projects" means any project, action, program, or part of any project ((or)), action, or program that serves to preserve, restore, improve, or enhance the state parks.

Sec. 8   RCW 79A.70.030 and 2000 c 25 s 4 are each amended to read as follows:
     (1) By September 1, 2000, the commission shall file articles of incorporation in accordance with the Washington nonprofit corporation act, chapter 24.03 RCW, to establish the Washington state parks ((gift)) foundation. The foundation shall not be an agency, instrumentality, or political subdivision of the state and shall not disburse public funds.
     (2) The foundation shall have a board of directors consisting of up to fifteen members, whose terms, method of appointment, and authority must be in accordance with the Washington nonprofit corporation act, chapter 24.03 RCW. ((Initial members of the board shall be appointed by the governor and collectively have experience in business, charitable giving, outdoor recreation, and parks administration. Initial appointments shall be made by September 30, 2000. Subsequent board members shall be elected by the general membership of the foundation.
     (3) Members of the board shall serve three-year terms, except for the initial terms, which shall be staggered by the governor to achieve a balanced mix of terms on the board. Members of the board may serve up to a maximum of three terms. At the end of a term, a member may continue to serve until a successor has been elected.
))

Sec. 9   RCW 79A.70.040 and 2000 c 25 s 5 are each amended to read as follows:
     (1) ((As soon as practicable, the board of directors shall organize themselves and the foundation suitably to carry out the duties of the foundation, including achieving federal tax-exempt status.
     (2)
)) The foundation shall actively solicit contributions from individuals and groups for the benefit of the state parks.
     (((3))) (2) The foundation shall develop criteria for guiding themselves in either the creation of an endowment, or the making of grants to eligible grant recipients and eligible projects in the state parks, or both.
     (((4))) (3) A competitive grant process shall be conducted at least annually by the foundation to award funds ((to the)) for the benefit of state parks. Competitive grant applications shall only be submitted to the foundation by the commission, friends groups, or other organizations with projects or programs solely for the benefit of state parks. ((The process shall be started as soon as practicable.)) Grants shall be awarded to eligible projects consistent with the criteria developed by the foundation ((and shall be available only for state parks use on eligible projects))."

     Correct the title.

EFFECT:  Places the following additional conditions on commercial advertising associated with State Parks lands and activities:
     Provides that the state Parks and Recreation Commission may only permit commercial advertising if it does not present a potential conflict of interest due to regulatory or business relationships with the advertising entity;
     Encourages the state Parks and Recreation Commission to use its advertising authority to promote local economic development, public health goals or principles, and park visitor awareness of available services;
     Requires the Parks and Recreation Commission to adopt standards for commercial advertising that prohibit content that is obscene, offensive, advocacy material, or which encourages or depicts certain unsafe products, messages, or services, including tobacco or cannabis; and
     Prohibits the Parks and Recreation Commission from naming a state park after a commercial entity, product, or service in conjunction with commercial advertising, in addition to prohibiting such naming as a condition of partnership agreements.

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