PERMANENT RULES
Effective Date of Rule: Thirty-one days after filing.
Purpose: Amend WAC 390-18-010 to implement 2SHB 2016 (section 505, chapter 204, Laws of 2010) to clarify what disclaimers must be included when political advertising qualifies as an independent expenditure or electioneering communication. Amend WAC 390-18-030 to implement 2SHB 2016 (section 505, chapter 204, Laws of 2010) to confirm that certain types of political advertising are exempt from sponsor ID and other disclaimers.
Citation of Existing Rules Affected by this Order: Amending WAC 390-18-010 and 390-18-030.
Statutory Authority for Adoption: RCW 42.17.370.
Adopted under notice filed as WSR 11-01-054 on December 7, 2010.
Number of Sections Adopted in Order to Comply with Federal Statute: New 0, Amended 0, Repealed 0; Federal Rules or Standards: New 0, Amended 0, Repealed 0; or Recently Enacted State Statutes: New 0, Amended 1, Repealed 0.
Number of Sections Adopted at Request of a Nongovernmental Entity: New 0, Amended 0, Repealed 0.
Number of Sections Adopted on the Agency's Own Initiative: New 0, Amended 0, Repealed 0.
Number of Sections Adopted in Order to Clarify, Streamline, or Reform Agency Procedures: New 0, Amended 0, Repealed 0.
Number of Sections Adopted Using Negotiated Rule Making: New 0, Amended 0, Repealed 0; Pilot Rule Making: New 0, Amended 0, Repealed 0; or Other Alternative Rule Making: New 0, Amended 2, Repealed 0.
Date Adopted: January 27, 2011.
Lori Anderson
Communications and
Training Officer
OTS-3617.1
AMENDATORY SECTION(Amending WSR 06-11-132, filed 5/23/06,
effective 6/23/06)
WAC 390-18-010
Advertising, political advertising,
electioneering communications, and independent expenditures.
(1) For the purposes of chapter 42.17 RCW and TITLE 390 WAC:
(a) "Sponsor of an electioneering communication, independent expenditure or political advertising" is defined in RCW 42.17.020.
(b) Unless the context clearly provides otherwise, "advertising" or "advertisement" means political advertising, electioneering communications, or independent expenditures that are for political advertising and/or electioneering communications subject to the provisions of chapter 42.17 RCW and as defined in RCW 42.17.020 or 42.17.100.
(2) With advertising for which no payment is demanded or for which a cost is not readily ascertainable, the sponsor is the candidate, political committee or person who solicits or arranges for the advertising to be displayed or broadcast.
(3) If more than one person sponsors specific advertising, the identity of each sponsor must be shown. However, if a person contributes in cash or in-kind to a candidate or political committee to assist in paying the cost of advertising, that person is not deemed a sponsor provided the contribution is reported in accordance with applicable provisions of chapter 42.17 RCW and TITLE 390 WAC.
(4) Printed advertising shall clearly state, in an area
set apart from any other printed matter, that it has been paid
for by the sponsor (Example: (1) Paid for by the XYZ
committee, mailing address, city, state, zip code; (2) Vote
for John Doe, paid for by John Doe, mailing address, city,
state, zip code). However, printed advertising undertaken as
an independent expenditure or electioneering communication
shall comply with the (("notice to voters")) "no candidate
authorized this ad" sponsor identification and, if relevant,
the "top five contributors" and identification of the
individual, corporation, union, association, or other entity
that established, maintains, or controls the sponsoring
political committee provisions of RCW 42.17.510 and provide
this information in an area set apart from any other printed
matter. Political committees that sponsor independent
expenditure or electioneering communication printed
advertising are required to provide the "top five
contributors" to that political committee pursuant to WAC 390-18-025; however, this requirement does not apply to bona
fide political parties sponsoring independent expenditures.
(5)(a) Advertising consisting of more than one page but intended to be presented as a single item (e.g., 3-page letter with return envelope) must identify the sponsor on the first page or fold of the advertising. Identification on an enclosed return envelope or the envelope in which the advertising is sent is not sufficient.
(b) Advertising which is a collection of several items relating to more than one candidate or committee and distributed simultaneously must show the respective sponsor on the respective items.
(6) The name of the sponsor of all radio or television advertising shall be clearly spoken or identified as required in RCW 42.17.510.
(a) All radio, telephone and television advertising
undertaken as an independent expenditure as defined in RCW 42.17.020 shall comply with the (("notice to voters")) "no
candidate authorized this ad" sponsor identification and, if
relevant, the "top five contributors" provisions of RCW 42.17.510 and this information shall be clearly spoken or
identified as provided in RCW 42.17.510.
(b) All radio and television advertising undertaken as an
electioneering communication as defined in RCW 42.17.020 shall
comply with the (("notice to voters")) "no candidate
authorized this ad" sponsor identification and, if relevant,
the "top five contributors" provisions of RCW 42.17.510 and
this information shall be clearly spoken or identified as
provided in RCW 42.17.510.
(c) Political committees that sponsor independent expenditure or electioneering communication radio and television advertising are required to clearly speak or otherwise identify the "top five contributors" to that political committee pursuant to WAC 390-18-025; however, this requirement does not apply to bona fide political parties sponsoring independent expenditures.
[Statutory Authority: RCW 42.17.370 and 42.17.562. 06-11-132, § 390-18-010, filed 5/23/06, effective 6/23/06. Statutory Authority: RCW 42.17.370. 03-12-034, § 390-18-010, filed 5/29/03, effective 6/29/03. Statutory Authority: RCW 42.17.370(1). 00-22-055, § 390-18-010, filed 10/27/00, effective 11/27/00. Statutory Authority: RCW 42.17.370. 93-16-064, § 390-18-010, filed 7/30/93, effective 8/30/93. Statutory Authority: RCW 42.17.370(1). 85-15-020 (Order 85-03), § 390-18-010, filed 7/9/85.]
[Statutory Authority: RCW 42.17.370 and 42.17.562. 06-11-132, § 390-18-030, filed 5/23/06, effective 6/23/06. Statutory Authority: RCW 42.17.370(1). 04-12-057, § 390-18-030, filed 5/28/04, effective 6/28/04. Statutory Authority: RCW 42.17.390. 95-01-074A, § 390-18-030, filed 12/16/94, effective 1/16/95. Statutory Authority: RCW 42.17.370(1). 85-15-020 (Order 85-03), § 390-18-030, filed 7/9/85.]