HOUSE BILL REPORT
SHB 2727
This analysis was prepared by non-partisan legislative staff for the use of legislative members in
their deliberations. This analysis is not a part of the legislation nor does it constitute a
statement of legislative intent.
As Passed Legislature
Title: An act relating to the rights of deceased personalities.
Brief Description: Extending personality rights to deceased persons.
Sponsors: By House Committee on Judiciary (originally sponsored by Representatives Lantz, Pedersen, Rodne, Goodman, Williams and Green).
Brief History:
Judiciary: 1/25/08, 2/5/08 [DPS].
Floor Activity:
Passed House: 2/14/08, 94-0.
Passed Senate: 3/7/08, 46-0.
Passed Legislature.
Brief Summary of Substitute Bill |
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HOUSE COMMITTEE ON JUDICIARY
Majority Report: The substitute bill be substituted therefor and the substitute bill do pass. Signed by 9 members: Representatives Lantz, Chair; Goodman, Vice Chair; Rodne, Ranking Minority Member; Warnick, Assistant Ranking Minority Member; Ahern, Kirby, Pedersen, Ross and Williams.
Minority Report: Do not pass. Signed by 2 members: Representatives Flannigan and Moeller.
Staff: Sean Gamble (786-5793) and Lara Zarowsky (786-7123).
Background:
In 1998 the Legislature enacted the Personality Rights Act, which established that every
person has a property right in the use of his or her name, voice, signature, photograph, or
likeness. The property right is exclusive to the person during his or her lifetime. It may be
assigned or licensed while the person is alive. The property right does not expire when the
person dies. It may descend in a will or other testamentary transfer, or, if none is available,
by the laws of intestate succession. The right exists whether or not it was commercially
exploited during the person's lifetime.
The duration of the property right depends upon whether the person's name, voice, signature,
photograph, or likeness has commercial value. If it has commercial value, he or she is
considered a "personality." Deceased personalities include all such persons who have died
since 1948. For deceased personalities, the property right exists for 75 years after death. For
deceased individuals not considered personalities, the property right continues for 10 years
after the individual dies.
Any person who uses a personality's or individual's name, voice, signature, photograph, or
likeness without prior consent infringes on this property right and is liable in an action for
damages for the greater of $1,500 or actual damages, plus any profits attributable to the
infringement.
There are several exceptions to the use of a person's name, voice, signature, photograph, or
likeness. For example, it is not an infringement if the use is:
Summary of Substitute Bill:
Personality rights exist for all individuals or personalities deceased on June 11, 1998.
When Applicable
The provisions of the bill apply to all causes of action commenced on or after June 11, 1998,
regardless of when the cause of action arose.
The provisions of this bill apply to all individuals and personalities, living and deceased,
regardless of place of domicile or place of domicile at time of death.
Determination of Rights
Personality rights shall be deemed to have existed before June 11, 1998, for purposes of
determining who is entitled to the rights recognized under this chapter.
Transferability of Rights
An individual or personality, or any subsequent owner of that individual or personality's
personality rights, may freely transfer their interest through any permissible inter vivos or
testamentary instrument, regardless of when the transferring instrument was entered or
executed.
Personality rights do not expire and are owned and enforceable by those designated in a
testamentary instrument or by intestate succession upon the death of the person, regardless of
whether the law of the deceased person's domicile, residence, or citizenship, recognizes a
similar or identical property right.
Definitions
A definition for "deceased individual" is added. A deceased individual is any individual,
regardless of the individual's place of domicile, residence, or citizenship at the time of death,
who has died since 1988.
The language used to define "deceased personality" is modified to include the phrase,
"regardless of the personality's place of domicile, residence, or citizenship at the time of
death or otherwise."
Appropriation: None.
Fiscal Note: Not requested.
Effective Date: The bill takes effect 90 days after adjournment of session in which bill is passed.
Staff Summary of Public Testimony:
(In support) Ninth Circuit cases have raised some concern over the existing Personality
Rights Act. Princess Diana and Jimi Hendrix's personality rights have not been protected.
This bill seeks to tighten up the law to protect deceased personalities who died before 1998.
This concerns civil liability and has the potential to cover multiple infringements. People
have organized their interests based on the existing law of personality rights, and this bill
clarifies and tightens up existing protections. Everyone is protected, but litigation tends to be
over unauthorized commercial use. Global businesses in stock photography and rights
service businesses support this bill, because it protects representation of famous personalities.
This bill clarifies the law by confirming the original intent that deceased personalities before
1998 were covered, and their wills were covered, and that Washington covers and provides
protection, regardless of whether the deceased personality died in Washington. The
clarifications are necessary to ensure protection of this property right. This bill is important
in Washington state because of the presence of Getty Images and Corbis, regarding their
licensing of rights of publicity.
(Opposed) None.
Persons Testifying: Representative Pedersen, prime sponsor; Lew McMurran, Washington Software Alliance; Jim Mitchell, Corbis; and Karen Davis, Elliott/Ostrander.