Requires the state and regional universities and The Evergreen State College, together with the higher education coordinating board and the education data center, to develop a consumer report card designed to provide prospective students and their families with easily accessible, basic, and comparable information about the individual institutions of higher education.

Allows an institution of higher education to instead post, and commit to annually update, a college portrait as part of the voluntary system of accountability sponsored by the American association of state colleges and universities and the national association of state universities and land grant colleges.