SSB 5034 -
By Senator Chase
WITHDRAWN 04/05/2013
On page 17, after line 11, insert the following:
"(10)(a) When the state tourism office was closed in 2011, the
Washington tourism alliance was formed to provide a privately funded
and managed statewide tourism marketing program. While the tourism
alliance has kept the basics of a statewide tourism marketing in place,
it is necessary to find a long-term reliable funding mechanism and
source so that Washington state can continue to compete with its
neighboring states for valuable tourist dollars. It is the intent of
the legislature to establish a working group comprised of public and
private sector stakeholders in order to identify possible long-term
funding solutions which incorporate private-public partnerships.
(b)(i) A tourism stakeholder task force comprised of
representatives from the department of revenue, the department of
commerce, the Washington public ports association, the Washington
tourism alliance, the Washington lodging association, the Washington
restaurant association, and other private sector and nonprofit
organizations interested in tourism must convene to identify effective
operational structures and long-term funding sources for the
implementation of a statewide tourism marketing program.
(ii) The tourism stakeholder task force must convene no less than
three separate meetings over the interim. Issues for discussion must
include, but are not limited to: The appropriate funding level for a
statewide tourism marketing program, identification of long-term
funding sources and mechanisms for collecting funds from those sources,
identification of the proper governance structure including the
relationship between the public and private sectors, and measurements
needed to identify the outcomes from the use of tourism marketing
funds. Specific recommendations on these issues are due to the
legislature by December 1, 2013.
(iii) Legislative staff to the applicable committees must assist
the tourism stakeholder task force in planning and facilitating all
task force meetings.
(c) This subsection expires December 1, 2013."
SSB 5034 -
By Senator Chase
WITHDRAWN 04/05/2013
On page 1, line 18 of the title, after "appropriations;" insert "providing an expiration date;"
EFFECT: Requires a tourism stakeholder task force to convene to identify effective operational structures and long-term funding sources for the implementation of a statewide tourism marketing program.