BILL REQ. #:  H-0085.2 

Read first time 01/24/13.   Referred to Committee on Government Accountability & Oversight.

     AN ACT Relating to auditing state agencies' expenditures for advertising, marketing, and related activities; creating a new section; and providing an expiration date.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF WASHINGTON:

NEW SECTION.  Sec. 1   (1) The joint legislative audit and review committee must conduct an analysis of the state's expenditures for advertising, marketing, and related activities. The analysis must include: (a) An estimate of expenditures by state agencies; (b) a review of whether agencies have made efforts to measure the effectiveness of these activities; and (c) identification of potential measures for evaluating performance through a review of other public and private entities' efforts at evaluating the effectiveness of advertising, marketing, and related expenditures. For the purposes of this section, marketing includes expenditures for public relations events, promotional items and activities, and public service announcements, but not expenditures to create and maintain agency web sites.
     (2) This section expires July 1, 2014.