The Washington State Tourism Marketing Authority (Authority) was established by the Legislature in 2018. The duties of the Authority are to contract with a statewide tourism marketing services entity to promote tourism on behalf of the state of Washington and create a statewide tourism marketing plan, which was also created in 2018. In 2020, the Legislature gave the Legislative Committee on Economic Development and International Trade the authority to study and adopt state tourism slogans or taglines created by the Authority.
The issue of studying and adopting state tourism slogans or taglines by the Authority is removed from the jurisdiction of the Legislative Committee on Economic Development and International Trade.
PRO: The Lieutenant Governor does not feel that the authority to approve taglines or slogans is an appropriate function of the Legislative Committee on Economic Development and International Relations (LCEDIR). LCEDIR does not meet often enough to take on this responsibility in a timely fashion. The current process is redundant, many of the lawmakers sit on the Washington State Tourism Marketing Authority and LCEDIR. This is a good little bill.