5814-S.E AMH BER KRNG 125

ESSB 5814 - H AMD 1406

By Representative Berg

ADOPTED 04/23/2025

On page 6, beginning on line 33, after "services." strike all material through "registration" on page 7, line 8 and insert

"(a) For the purposes of this subsection (3), "advertising services" means all digital and nondigital services related to the creation, preparation, production, or dissemination of advertisements including, but not limited to:

(i) Layout, art direction, graphic design, mechanical preparation, production supervision, placement, referrals, acquisition of advertising space, and rendering advice concerning the best methods of advertising products or services; and

(ii) Online referrals, search engine marketing, and lead generation optimization, web campaign planning, the acquisition of advertising space in the internet media, and the monitoring and evaluation of website traffic for purposes of determining the effectiveness of an advertising campaign.

(b) "Advertising services" do not include:

(i) Web hosting services and domain name registration;

(ii) Services rendered in respect to the following:

(A) "Newspapers" as defined in RCW 82.04.214;

(B) Printing or publishing under RCW 82.04.280; and

(C) "Radio and television broadcasting" within this state as defined in RCW 82.04 (section 1, chapter 9, Laws of 2025); and

(iii) Services rendered in respect to out-of-home advertising, including: billboard advertising; street furniture advertising; transit advertising; place-based advertising, such as in-store display advertising or point-of-sale advertising; dynamic or static signage at live events; naming rights; and fixed signage advertising. Out-of-home advertising does not include direct mail"

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