The Legislature created the Washington Tourism Marketing Authority (Authority) in 2018 as a public entity to manage financial resources and contract for statewide tourism marketing services. The Authority is governed by a board of directors, with assistance from a nonvoting advisory committee.

Up to $3 million from revenue per biennium from a 0.2 percent of tax collected on retail sales of lodging, car rentals, and restaurants may be deposited into the Statewide Tourism Marketing Account (Account). Money in the Account can only be spent after appropriation. A match of one-to-one nonstate or state fund, other than General Fund-State, must be provided for all expenditures from the Account. The Account may be used for the operation of the Authority, the Statewide Tourism Marketing Program, and for certain allowable expenses.
 
Allowable expenses include entering into a contract for a multiple-year statewide tourism marketing plan with an existing statewide nonprofit organization, which must include focuses on:

• rural tourism-dependent counties;
• natural wonders and outdoor recreation opportunities of the state;
• attraction of international tourists;
• identification of local offerings for tourists;
• assistance for tourism areas adversely impacted by natural disasters;
• contracting for the evaluation of the impact of the statewide tourism marketing program; and
• administrative expenses of the Authority.

A tourism self-supported assessment advisory group is established, composed of representatives from various sectors of the Washington tourism industry.  The advisory group must include:

• two members of the lodging sector;
• one member of the beverage sector;
• one member representing the arts and culture sector;
• one member representing the tour operators sector;
• one member representing the attractions sector;
• one member representing the transportation sector; and
• one member representing a statewide Washington tourism promotion nonprofit.

The advisory group must include three individuals from underrepresented populations who have direct lived experience.

The advisory group must submit written recommendations to the Legislature by November 1, 2025, on key elements related to a self-supported assessment, including:

• classification structure of businesses proposed to be included in the assessment;
• assessment methodology, including a petition process for businesses to approve the assessment;
• assessment rate for each business classification;
• characteristics of businesses within each classification that would benefit from the assessment; and
• creation of an oversight board for ratepayers of the assessment.

The Authority must comply with statutory reporting requirements and report to the Office of Equity.

The Authority is directed to appoint the advisory group within two weeks of the effective date of the legislation.  The Authority may use funds for the advisory group through June 30, 2026.