Proposals for even start funds shall be evaluated according to the following criteria:

(1) The applicant's likely success in meeting the goals of this program;

(2) The need for literacy, basic skills, and child development instruction for illiterate and semiliterate parents of young children in the geographical area served by the applicant. All proposals must contain data which identify the estimated number of males and females to be served, the estimate of limited English-speaking adults and ethnic minorities to be enrolled, the number of anticipated public assistance recipients to be served, and the number of anticipated percentage of participants with children enrolled in early childhood education and assistance programs (ECEAP) and head start programs;

(3) The applicant's plan for evaluating the effect of the program on both the parent participants and their preschool or school aged children;

(4) The cost-effectiveness of the program; and the reasonableness of the budget;

(5) The applicant's administrative capability; and

(6) The applicant's ability to meet the even start indicators of program quality as approved by the even start advisory committee.